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RIGHT IMAGES, INC. PRESENTS
JUN
2
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Tom Vaello
The Way I See It
 

My neighbor removed a couple tree stumps from his yard and was left with two large holes in his front lawn. One morning, a dump truck delivered soil to fill the holes. I chuckled as I looked out the window to see him standing with a shovel and a wheel barrow – just staring upward at the huge mound of dirt, which looked more like a mini-mountain than a simple project. As I went outside to join him, he sighed and said, "Why did I think this project would be something I would be able to tackle?" He was thrilled as I offered my help.

After a few minutes of talking about the daunting task, we agreed that we simply needed to take one shovel at a time until the wheelbarrow was full, then dumping it and repeating until all the holes were filled. As time passed, what at first appeared as an overwhelming task was resolved by taking one step at a time, again and again.

Here's the way I see it: An old Chinese proverb once said, "A journey of a thousand miles begins with a single step." The same concept applies to any goal we set for ourselves. It may look like a long journey, but if you set your mind to it and take one step at a time, you'll eventually reach your goals. Give us a call if you need help with your printing goals – we're here to ensure you reach them without breaking a sweat.

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Idea
Idea of the Week
Use Color Contrast to Trick the Brain
LEND COLOR TO YOUR DESIGN

What would you say is the primary organ used for your sense of sight?
While many would quickly answer that question with "the eye," it's actually your brain. Why?

Because while your eyes do collect visual information, your brain is the mastermind behind it that interprets the data in a way that is meaningful to you.

You can manipulate the brain to your advantage in your designs by merely adjusting the hue, value, and saturation of different colors.

Color Theory Basics

As you get started with your next design, revisiting some basics of color theory can be helpful.

Did you know that the human eye adjusts when focusing on colors of different wavelengths? This is why colors with longer wavelengths appear closer while those with shorter wavelengths seem more distant.

Cool colors (blue, green, purple) seem to recede, while warm colors (red, yellow, and orange) seem to close in or advance. In multicolor compositions, contrasting colors can create all kinds of movement.

 

410-green-red-fish.jpg

 

Here are some other brain-manipulating techniques you can experiment with on your next print project.

1. Create More Contrast
The greater the difference between a figure and its backdrop, the more sharply defined (or near) a figure will appear to be. A dark figure will come forward (toward the viewer) on a light background, while a light object will possess more depth when placed on a dark background.

 

410-crab-red-white.jpg

 

2. Experiment with Different Hues
On a dark blue brochure, a light blue subheading will advance slightly, but a bright yellow headline will leap forward. If your background and foreground are similar in hue (like a hot pink background with yellow font), the yellow will read much cooler than it does on dark blue.

 

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3. Use Dull, Neutral Backgrounds
Using backgrounds like tan or grey when you want to draw attention or create a primary focus in your design. Dropping nearly any color on these muted shades can make your focal point sing!

 

410-starfish.jpg

 

4. Influence the Way Viewers Perceive Size
Did you know an object in a lighter color seems larger than an equally-sized object in a darker color?

 

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Here’s a more real-world example: a political advertisement contrasting two people may use a photo of the opposing candidate wearing a blue shirt positioned in front of a cool green background. Next to this photo, the favored candidate wears a gleaming white shirt while placed before a dark blue background. Though the portraits are equal in size, the white to blue contrast exerts a visual force on the eye that makes the favored candidate seem larger. This gives “the good guy” a substantial, energetic persona that dominates the page!

Every element in your design exerts a visual force that attracts a viewer’s eye. Use color contrasts to make your products advance, to increase the weight of your focal point, and to stir an emotional response in your audience.

See more great ideas like this!
Click here to visit the Right Images, Inc. - Ideas Collection.
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MARKETING
Marketing Tip
Grand Opening Marketing Tips
CREATIVE WAYS TO PROMOTE AN UPCOMING GRAND OPENING EVENT

Grand openings are a great way to evoke excitement and curiosity. If you're looking for creative ways to promote an upcoming grand opening event for a new business or new location, here are a few marketing tips to help you spread the word:

  • Create a marketing campaign that includes marketing materials to saturate your local area, including postcards, flyers, door hangers, table tents, advertising inserts, etc. Ask local businesses (grocery stores, gas stations, and other complementary businesses) if they have a bulletin board to share your promotional materials.

  • Be sure to use the words "Grand Opening" in your promotional materials so the recipient knows the event is a special, limited time opportunity. Even if the recipient doesn't attend the grand opening, the marketing piece will increase awareness about the business.

  • Include general business information such as your address, website, phone number, featured products, business hours, etc.

  • Utilize social media such as Facebook, and encourage friends to share your post and like your page for a chance to win a valuable prize.

  • Send a press release to local media outlets and indicate if have special giveaways or plan a ribbon cutting ceremony (involve your local Chamber of Commerce if possible).

  • Create an enticing offer to get people in the door for your grand opening event, such as a free XX for the first 200 customers, or even something as simple as free milk and cookies.

  • Consider having a photographer or videographer at your event to give you material to post on your Facebook and website.

  • Involve a local charity, and donate X percent of all proceeds during your grand opening to this charity. Be sure to include this information in your grand opening marketing materials.

  • Prepare grand opening posters, signs, and decorations to ensure your business looks festive and attracts attention.

  • Consider extending the length of your grand opening event to at least a week or a couple weeks after your business opens its doors.

After the grand opening is done, consider sending thank you emails or postcards to those that attended your event. Don't forget a call to action, such as asking them to sign up for your newsletter or download a free coupon on your website. If you'd like help creating grand opening or other marketing materials, visit us online today!

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Uncommon Product
Counter Cards
A CREATIVE MARKETING TOOL THAT GRABS INTEREST AND INFORMS CUSTOMERS

Counter cards are a creative marketing tool that grab interest and inform customers while they are waiting in line to check out or simply waiting for a cashier to finish ringing up a purchase.

Not only can a counter card help spread the word about an existing or upcoming sale, but they are also great for seasonal messaging, announcing new products or store locations, promoting your website or social media involvement, offering exclusive discounts, etc.

While counter cards are frequently used in retail environments, they can be featured at any location with traffic, including tradeshows, salons, health clinics, auto body shops, etc.

Counter cards are a great "take away" marketing piece that customers can keep as a reference or reminder. You can easily track the success of your counter cards. For example, consider including an exclusive web URL that customers visit for more information, or provide a specific coupon code to redeem offers.

Counter cards can have utilize endless creativity, ranging in size, shape, color, and finishing touches such as die-cut edging/shapes/cutouts, embossing, foil accents, etc. If you'd like help creating a unique counter card that will grab attention and increase sales, give us a call today!

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TECH
Tech Tip
Understanding Image File Formats
IT'S IMPORTANT TO KNOW THE DIFFERENCES BETWEEN IMAGE FILE FORMATS

When it comes to creating marketing materials for print or web use, it's important to know the differences between image file formats. Here is a brief overview of the most common file formats:

  • EPS (Encapsulated PostScript) is designed for sending/exporting vector graphics (such as logos) for print. Vector EPS files will print clear and crisp and can easily be resized without compromising print quality or losing detail.

  • TIFF (Tagged Image File Format) is a recommended format for printing high quality imagery for both MAC and PC platforms. TIFF files are designed to print clear and crisp at high resolutions (usually 300dpi) and support a transparent background.

  • A JPEG/JPG (Joint Photographic Experts Group) is a compressed image file that is ideal for creating and exchanging digital photographs. JPGs use lossy compression, meaning you will lose image quality if the file is enlarged or edited. Also, there is no support for transparency in a JPEG file.

  • GIF (Graphics Interchange Format) is a bit-mapped graphics file that is gradually being replaced by the PNG format. GIF has been popular for images with large areas of solid colors, such as logos and text as graphics. GIF does not compress your pictures, which mean that they do not loose image quality, resulting in large files. GIF can be used for animation and supports a transparent background. NOTE: GIFs are not suitable for professional printing (they are ideal for web use). 

  • PNG (Portable Network Graphics) is a newer file format that features lossless compression of data, meaning an image can be compressed without losing image quality. PNG files also support transparency and are ideal for web use, but because of the lack of CMYK color support and inability for color separations, PNG is not a good fit for professional printing.

If you need help understanding different file formats, remember we're just a phone call away. Give us a call today - we look forward to answering all of your printing questions.

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